Want a peek behind the curtain?
Here’s your all-access pass to my go-to branding tools, Squarespace add-ons, and creative resources I actually use — and swear by. No gatekeeping. Just the good stuff.
This growing stash is packed with tech tools for founders, designers, and creatives — with more faves coming soon!
FAE-vourites
My Go-To Tools, Resources & Creative Lifesavers
The
Hey there! I'm Ferlyn.
I’m a brand strategist, designer, founder of TFS, and a multi-hyphenated human trying to build beautiful things without losing the plot.
This page? It’s where I stash the tools, treats, and business bits I actually use. From clean beauty to tech that keeps me (mostly) sane, these are my go-to picks—the ones I keep recommending in DMs, client calls, and late-night pep talks.
Call it a resource, a moodboard, or my “you need this” list. Either way, I’d bookmark it or download my curated list!
Creative & Web Tools I Swear By
SQUARESPACE
Sleek & stress-free
My go-to for building gorgeous, functional websites without giving clients a tech headache.
Bonus: My clients get 3 months free trial—because looking good online shouldn’t cost your sanity.
TFS CLIENTS GET 3 MONTHS FREE TRIAL
CAL
Bookings on Autopilot
If your calendar tool isn’t doing the heavy lifting while you’re sipping your coffee or deep in client work… time to make the switch. It handles all my discovery calls while I get on with the creative work.
Client Experience
GET 20% OFF FOR 12 MONTHS
BETTER WAY TO SCHEDULE YOUR MEETINGS
Embeds on your Site
TOTALLY CUSTOMISABLE
Clean Interface
INTEGRATION with Google, Zoom, Notion + more
Creative & Web Tools I Swear By
RESPONSIVELY APP
See it like your users do
A lifesaver for checking how your site looks on every device without playing “resize-the-browser-window” fifty times!
It has a sponsorship program that allows businesses to gain visibility by having their logos displayed on the app's website and within the application itself. The app is open-source and community-driven, and sponsorship helps support its continued development and maintenance.
Creative & Web Tools I Swear By
Where code comes to play
My little coding playground. A great spot to test, tweak, and tinker with custom code before making it live.
CODEPEN.IO
Marketing & Audience
Emails That Actually Get Read
The email marketing tool that doesn’t feel like a spreadsheet in disguise. Easy automations, beautiful templates, and just enough data to make you feel like a marketing genius.
KIT
Creative & Web Tools I Swear By
ADOBE PHOTOSHOP
Pixel-Perfect Magic
The OG design powerhouse. From photo touch-ups to brand assets, it’s the secret ingredient behind a lot of my “how did you make that?” moments.
Creative & Web Tools I Swear By
CANVA
Design, Simplified
My quick-design lifesaver for social posts, client mood boards, and branded templates. Pretty things, fast.
Biz Management & Productivity
My Brain, But Organised
My digital HQ for projects, deadlines, and to-dos. Keeps everything in one place so nothing slips through the cracks (except maybe the occasional snack break).
CLICKUP
Biz Management & Productivity
My Relationship Manager (CRM)
My all-in-one space for managing client relationships, tracking progress, and storing the kind of notes that actually make sense later.
A customisable home for all client info, from meeting notes to project roadmaps — and yes, it’s pretty.
NOTION
Visibility & SEO
GOOGLE SEARCH CONSOLE
Your SEO Control Room
Stay on top of your site’s performance with insights straight from Google. Track visibility, fix issues, and optimise for search success.
Visibility & SEO
Expand Your Search Reach
Unlock SEO opportunities beyond Google. Monitor, analyse, and grow your presence with Bing’s powerful site tools.
BING WEBMASTER TOOLS
Client Experience
ZOOM
Meetings Without The Commute
My go-to for client calls, workshops, and virtual coffee chats that feel almost in-person.
Biz Management & Productivity
GOOGLE DRIVE
My Digital Filing Cabinet
Organised, searchable, and accessible anywhere—because rifling through your inbox for “that one attachment” is not a personality trait.
Secure, shareable storage for everything — from client deliverables to massive Photoshop files.
Client Experience
GOOGLE FORMS
Feedback Made Easy
Ask, gather, done! My quick and painless way to collect client info, feedback, and the occasional cheeky surveys for onboarding, or a fun client quiz. No fuss, no drama.
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DISCLOSURE. Some of the links on this page are affiliate links, partner, or refer-a-friend links. This means that I may earn a small commission if you click through and make a purchase. No extra charge on your end—possibly a cheeky saving too. I only ever recommend things I’ve personally used, loved, or feel genuinely excited about. Thank you for supporting TFS and the work I do—it means the world.