STRATEGIC DESIGN SERVICES
for Visionary Brands
Done-with-you branding, custom Squarespace websites, and high-quality brand photography— built to grow with your business.
These are some of the most common challenges creative entrepreneurs face.
❝I don’t know where to start❞
You’ve got ideas, passion, and vision—but no clear roadmap. With so much advice online, you’re left second-guessing every design decision and unsure how to move forward.
❝I’ve tried to DIY, but it still looks off❞
You’ve spent hours on Canva, tweaked every template, and still feel like your brand and website don’t reflect the quality of your work. It’s frustrating—and exhausting.
❝Hiring a designer feels intimidating or out of reach❞
You want a brand that feels like you—not a generic template—but worry about high costs, overly technical processes, or losing control of your vision.
Sound Familiar?
You’re not alone—and you’re not doing anything wrong. With FAE, it’s different. You’ll be part of the process, supported with clarity at every step. Think high-touch, not high-stress.
More Obstacles You Might Recognise
❝ My brand doesn’t feel aligned anymore. ❞
❝ My website isn’t converting. ❞
❝ I feel invisible online. ❞
❝ I’m overwhelmed by all the tools and trends❞
❝ I’m camera shy, so I avoid showing up ❞
❝ I don’t feel confident sending people to my website❞
Here’s the TRUTH
You don’t need to figure it all out on your own.
With a clear brand strategy, custom Squarespace website, and visuals—you’ll finally have a brand that feels aligned, polished, and confidently you.
Hey, FERLYN here!
You’re building something personal—something that deserves to be seen, felt, and remembered. And I know exactly what that takes.
As a branding strategist, web designer, and creative director behind The FAE Studio,I help businesses and soulful founders bring their ideas to life with intention and impact.
I’ve designed a process that blends strategy + story + style, so your brand doesn’t just look good—it feels right and performs powerfully.
Whether you’re launching your first website or refining your visual identity, I bring clarity to your vision and elevate it with high-converting design, custom Squarespace builds, and elevated visuals—even if you’re camera shy.
This isn’t about trends or templates. It’s about creating a brand that feels like you—refined, cohesive, and built to grow with you.
Let’s craft something unforgettable—together.
my
journey
…And Why It Matters to Yours
I didn’t always feel confident in how I showed up online.
In fact, I know exactly what it’s like to have a vision for something meaningful… and feel stuck trying to bring it to life. I spent years overwhelmed by the noise—juggling design tools, second-guessing every colour, logo, and layout.
I wanted my brand to reflect who I truly was, but everything felt off. Impersonal. Disconnected.
So, I stopped trying to fit into formulas—and started designing with intention.
Now, through The FAE Studio, I help creatives and founders like you cut through the overwhelm and express your brand clearly, confidently, and beautifully.
I’ve learned that when your branding and website align with your vision, you stop hiding—and start leading.
No more playing small. No more guesswork.
Just clarity, confidence, and a brand you’re proud to share.
HIGH-CONVERTING WEBSITES
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STRATEGIC BRANDING
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BRAND PHOTOGRAPHY
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HIGH-CONVERTING WEBSITES | STRATEGIC BRANDING | BRAND PHOTOGRAPHY |
YOUR NEXT-LEVEL BRAND STARTS HERE
A Beautiful Brand Is Just the Beginning — You Need Strategy Too
STRATEGIC BRANDING
More than just a logo, we craft a full brand identity.
HIGH-CONVERTING WEBSITES
Custom Squarespace designs that attract clients.
BRAND PHOTOGRAPHY
Professional, on-brand, and cost-effective.
Investment in Your Brand
Your business is unique—and your design solution should be too. Below are curated packages designed to help you grow with purpose, clarity, and style.
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For entrepreneurs who need stunning, professional photos without a photoshoot.
• AI-generated brand photos tailored to your business aesthetic• 5 high-quality images
• Timeline: 3-5 days
✓Perfect for website, social media, & branding consistency.
From £595 -
Perfect for crossing off that design to-do list in a single focused day.
Scheduled within a one to two-week window from inquiryWork on your priority list in a single work day
One Pre-meeting to align on tasks & gather content prior to start
Transparent process and guided content submission
Includes all final graphics & files
1 week of post-day email support
INCLUDES: 1:1 Focused & fast access to me all day through our portal & meeting calls (1 -2 Meetings, max). Requires admin permissions to your site.
PROJECT TIMELINE: 1 WORK DAY
£1,500
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Strategic Squarespace design tailored to your brand & goals.
A fully structured website experience, typically spanning up to 10 pages, designed to guide your visitors from first click to confident booking.
Plus 4 essentials: Link-in-bio, Terms, Privacy, and Error 404
Sales strategy & art direction
CRM, email, and scheduler integrations
Transparent process and guided content submission
Basic SEO
Training + Q&A Session after Launch
30 days of email support
Note: Branding, copywriting, or hosting/domain fees, terms or privacy policy templates not included.
AVERAGE PROJECT TIMELINE: 2 WEEKS
£5,000 – £9,000
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Your complete brand transformation in one seamless process.
Logo design, colours, typography, simple brand guide & files
A fully structured website experience, typically spanning up to 10 pages, designed to guide your visitors from first click to confident booking.
Plus 4 essentials: Link-in-bio, Terms, Privacy, and Error 404
Art direction, brand & sales strategy
Copy guidance & Edits
App integrations for your CRM, Email Marketing & Schedulers
Transparent process and guided content submission
Basic Search Engine Optimisation (SEO)
Final files + launch support
30 days of email support
Note: Branding, copywriting, or hosting/domain fees, terms or privacy policy templates not included.
AVERAGE PROJECT TIMELINE: 2-3 WEEKS
£6,500 – £10,000
GET IN TOUCH if you want more information and interested in working together. Or need something specific? I offer tailored services for flexible needs.
Email us or fill in the form.
FAQs
Before You Say Yes
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At TFS, we don’t just design a logo or slap a template on a website. We provide a strategic, customized approach to branding and design, ensuring everything we create is uniquely yours—reflecting your vision, message, and goals. We also integrate AI-generated photography for high-end visuals without the hassle.
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Not at all! Whether you’re starting from scratch or need a refresh, our process is designed to guide you step by step. You don’t need any tech or design skills—we’ll work together to bring your brand to life with ease.
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The timeline can vary based on your specific needs, but typically, the discovery to launch process can take anywhere from 4-6 weeks. We’ll give you a detailed timeline once we’ve mapped out the steps together.
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Yes! Your Squarespace website will be easy to maintain and update, even if you don’t have coding skills. We’ll provide you with all the tools and guidance you need to confidently make changes and updates on your own.
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Yes, absolutely! The discovery call is a great starting point to gain clarity on your vision and identify the best way forward. Whether you have a clear idea or are still figuring things out, we’ll help you understand the next steps for your brand’s journey.
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We understand that every business has its budgetary limits, which is why we offer tailored packages that focus on delivering maximum impact at an affordable price. Reach out to discuss options that suit your needs and budget.
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Yes! We offer flexible services, so you can opt for branding only, a custom Squarespace website, or a combination of both, depending on what fits your needs best.
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Brand photography allows us to create high-quality, professional imagery tailored to your brand’s identity—without the need for an in-person photoshoot. It’s cost-effective, time-saving, and still offers stunning results.
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Because most founders delay launching or showing up online due to the time, cost, or discomfort of traditional shoots. This gives you a high-end alternative, without the barrier. Read more
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While we specialize in branding, web design, and photography, we can recommend trusted partners for other marketing services such as SEO, social media, and content strategy. We can discuss these options during our call.
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We don’t leave you hanging. After your website is live and your brand is launched, we offer ongoing support and can discuss future updates, maintenance, or any adjustments you may need. We’re committed to your brand’s continued success.
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Simply BOOK A CALL to schedule a time that works for you. We’ll take care of the rest.